NO PRICE INCREASE FOR 2009
Although 2008 was a difficult year for many, the vast majority of our advertisers continued to see the benefit and value of promoting their business in the pages of the Coastal Fisherman, both during the summer season and in our Winter Issue. We sincerely appreciate this loyalty and believe that our advertisers will come out of these economically challenging times stronger. Why? It's simple, studies have shown that those who continue to advertise their business during an economic downturn perform better in the short-term and come out of the recession stronger than those who cut back on their marketing budgets. Therefore, to help our advertisers maximize their marketing budget, we will not be increasing our advertising rates for the upcoming season. It's just a way for us to say "thanks" and do our part to help everyone during these tough times.
Frequency is the key to any advertising success. You want your business to be in the paper when a potential customer is looking for what you are selling. For this reason, the advertising rates shown below provide a rate structure that rewards frequent advertisers. The more issues you commit to the less each ad costs. These rates reflect a 6% frequency discount off the single-issue price for an advertiser who runs in 6-10 issues, 11% for 11-15 issues, 16% for 16-20 issues and 26% for the full season (21 issues). An additional 10% discount will be deducted for advance payment.
Studies have shown that the use of color in your ad significantly increases its effectiveness. Color rates are $75 per issue for ads half page or larger and $50 per issue for ads one-third page or smaller.
For the 2009 season, we will again distribute 10,000 to 15,000 copies a week to over 200 locations along the Atlantic coast from Lewes, DE to Ocean City, MD and inland as far as Salisbury, MD. There will be a total of 21 issues in 2009, beginning on May 6th and running through September 23rd.
The number of visitors to our website continues to grow and you will be seeing some major changes to our site in 2009. The biggest, most exciting change will be the introduction of "Coastal Fisherman TV" where you will find videos of catches on the dock, interviews with captains and anglers, "how to" videos, product reviews and many others. Banner advertising will be available and those advertising in the Coastal Fisherman will receive preferred rates. This would be another great way to inexpensively promote your business. If you are interested, please give us a call for more details.
Thank you again for advertising with us.
Process Color - $75 for ads 1/2 page or larger; $50 for ads 1/3 page or smaller
File formats: PDF, JPG, TIF | Resolution: 300 dpi
3.10.10 10:11 am
WEDNESDAY, March 10, 2010: I got excited about the rumors of fish on Fenwick Shoal, so I decided to go out and take a look. Headed to Isle of Wight... Bass Grounds... 5 miles south of the Bass Grounds... headed 19 miles off the beach behind Fenwick Shoal... crossed Fenwick Shoal on my way home... 55 miles... NOTHING... NO BIRDS... NO MARKS.
TUESDAY, March 9, 2010: Ran into a fellow today who received a phone call telling him that some anglers ran across stripers on Fenwick Shoal. If anyone else has heard about it, give me a call at 410-213-2200.
SUNDAY, February 28, 2010: Fishing wasn't red hot, but that didn't stop Matt Shollenberger from Emmaus, PA from catching a 16 lb. 2 oz. tautog while fishing on the "Morning Star" over a natural reef. The tog was caught on a green crab.
TUESDAY, February 3, 2010: A couple of us ventured out into the ocean to see if we could locate some stripers. Unfortunately, we struck out. Never marked a fish. Went to the Jackspot, African Queen, Winter Quarter Shoal and some other inshore spots. Looks like the season could be over.
TUESDAY, January 26, 2010: On Saturday, some anglers ran across schools of stripers on the Jackspot. Water temp out there is getting iffy... right around the 40-degree mark.
SUNDAY, January 17, 2010: Horrible day today. Wind and rain. I did check the buoy reports and water temperature is on the rise... at least temporarily. The Inlet was up to 39.9-degrees and the weather buoy 16 miles off the coast got up to 42.5-degrees.
SATURDAY, January 16, 2010: In the morning, the ocean was flat as a pool table. Stripers, along with a few flounder, were seen 3-miles south of the Jackspot. Water temp hovered around 41-degrees. (What on earth are flounder doing in 41-degree water?) The stripers were not as thick as the previous 2 days and were definitely smaller. The dreaded dogfish showed up also.
All of the action could be heard on "Kelly's Chin's plus 14".
FRIDAY, January 15, 2010: Seas weren't as nice as yesterday, but the fishing sounds like it was every bit as good. A lot of stripers were seen in the same location as yesterday, just south of the Jackspot. Stripers ranged from 29 to 34 inches. Water temp was around 40-degrees.
THURSDAY, January 14, 2010: An incredibly beautiful day on the water. No wind. Seas 2 feet. Sunny. A good number of stripers were found a little south of the Jackspot today in 65-70 feet of water. Water temp was 41.6 degrees. Stripers ranged from 29 to 34 inches. Not huge, but plenty of them.
MONDAY, January 11, 2010: Water temperature in the ocean rose slightly, up to 41-degrees. Inlet remains in the high 30's. A few of us are going to try on Thursday.
I spoke with Capt. Mark Hoos on the "Marli", a boat that sails out of Sunset Marina. He is crushing stripers out of Virginia Beach. Capt. Mark told me that he was running way south to get his fish, and he said they were B-I-G! Yesterday, he actually ran north and got into smaller fish, but they caught their limit.
Michelle Clemente spoke with a representative from Mann, maker of the famous Stretch lures. Looks like the good success anglers found with the Stretch 30 "Cabo Sunset" lure propelled the lure into their Top 10. Mann couldn't figure out why, until Michelle alerted them to the success anglers were having using the lure to catch stripers in the Delaware Bay and off the MD & DE coast.
SATURDAY, January 9, 2010: Haven't forgotten you guys! Nobody has really fished since New Year's Eve. Water temp has really dropped... down to under 40-degrees, the temp when stripers disappear.
If you still have striper fever, two good local boats are running striper trips out of Virginia Beach. The "Playmate" and the "Marli" have been having good luck on linesiders. I spoke to Capt. Mark Hoos on the "Marli" last night and he said they are having to run far south to get into the fish. Makes sense since the boys out of Oregon Inlet are really smokin' em.
Haven't pulled my boat yet. I'm hoping to get in one last trip. Stay tuned.
MONDAY, January 4, 2010: Haven't forgotten about the fishing report... just too darn windy for anyone to fish. It's supposed to blow all week.
FRIDAY, January 1, 2010: Jackspot was dead again today... anglers found some fish just east of the Isle of Wight Shoal in 70-feet of water. All of the fish were on the bottom.
